The aim of this paper is to analyze the influence of teachers’ views of corporate reputation on behavioral outcomes in educational cooperatives. Educational cooperatives are social companies that must adequately manage their intangible assets to improve their competitiveness in the education sector. However, research on how teachers perceive corporate reputation is limited. Data was obtained through a survey of 101 teachers to test the research model proposed using path analysis. The findings highlight that teachers’ views of corporate reputation in educational cooperatives have significant and positive effects on employee satisfaction, retention and perceived service quality. Likewise, employee satisfaction has significant effects on teacher retention and perceived service quality. Therefore, given that employee satisfaction is a relevant variable in an educational organization's operation, employees’ views of corporate reputation can be used as a strategic tool to manage and improve organizational outcomes.

中文翻译：

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教师对企业声誉的看法：对行为结果的影响

本文的目的是分析教师对企业声誉的看法对教育合作社行为结果的影响。教育合作社是社会企业，必须充分管理其无形资产以提高其在教育领域的竞争力。然而，关于教师如何看待企业声誉的研究是有限的。数据是通过对 101 名教师的调查获得的，以测试使用路径分析提出的研究模型。研究结果强调，教师对教育合作社企业声誉的看法对员工满意度、保留率和感知服务质量具有显着和积极的影响。同样，员工满意度对教师保留率和感知服务质量有显着影响。所以，