Purpose

Blogs have become a widespread means for the exchange of information, where topics regarding food and nutrition feature with increasing prominence. In the sphere of online risk communication, food bloggers are relevant actors because they pass on practical information about food preparation and crucial phases of food safety (preservation, handling and cooking of food). Moreover, they have the ability to reach user networks in a rapid and capillary manner. This paper focusses on the figure of the food blogger, the context in which he/she acts and his/her perceptions and type of communication of food safety issues.

Design/methodology/approach

Quantitative and qualitative data were collected using an online survey and an online training programme was implemented to actively engage food bloggers in the creation of food risk communication.

Findings

This study showed that a common reason for the creation of a food blog is the love for food and the practice of caring for themselves and others through food. Food bloggers feel responsible for taking care of their users by providing accurate information related to health and safety. Communication via blogs is based on the shared experiences of users, thereby representing a type of knowledge that is closer to direct practice. Interacting with these new actors in the field of food is important for institutions traditionally committed to promoting public health and food safety.

Originality/value

The research stands out for its innovative purpose of using the network of food blogs as a communication tool that overcomes the traditional linear communication model (top-down) to experiment with a new participatory model and spread to Internet users good practices related to food management.

中文翻译：

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在线传播食品安全的新方式：食品博主在风险沟通中的作用

目的

博客已成为一种广泛的信息交流方式，其中有关食品和营养的主题日益突出。在在线风险交流领域，美食博主是相关参与者，因为他们传递有关食品制备和食品安全关键阶段（食品的保存、处理和烹饪）的实用信息。此外，它们能够以快速和毛细的方式到达用户网络。本文重点关注美食博主的形象、他/她的行为背景以及他/她对食品安全问题的看法和交流方式。

设计/方法/方法

使用在线调查收集了定量和定性数据，并实施了在线培训计划，以积极让美食博主参与创建食品风险交流。

发现

这项研究表明，创建美食博客的一个常见原因是对食物的热爱以及通过食物照顾自己和他人的做法。美食博主认为有责任通过提供与健康和安全相关的准确信息来照顾他们的用户。通过博客的交流是基于用户的共享经验，从而代表一种更接近直接实践的知识。与这些食品领域的新参与者互动对于传统上致力于促进公共卫生和食品安全的机构来说非常重要。

原创性/价值

该研究以其创新目的而脱颖而出，即利用美食博客网络作为一种交流工具，克服传统的线性交流模式（自上而下），尝试新的参与模式，并将与食品管理相关的良好做法传播给互联网用户。