Research using online datasets from social media platforms continues to grow in prominence, but recent research suggests that platform users are sometimes uncomfortable with the ways their posts and content are used in research studies. While previous research has suggested that a variety of contextual variables may influence this discomfort, such factors have yet to be isolated and compared. In this article, we present results from a factorial vignette survey of American Facebook users. Findings reveal that researcher domain, content type, purpose of data use, and awareness of data collection all impact respondents’ comfort—measured via judgments of acceptability and concern—with diverse data uses. We provide guidance to researchers and ethics review boards about the ways that user reactions to research uses of their data can serve as a cue for identifying sensitive data types and uses.

使用来自社交媒体平台的在线数据集的研究继续受到重视，但最近的研究表明，平台用户有时对其帖子和内容在研究中的使用方式感到不舒服。虽然之前的研究表明，各种环境变量可能会影响这种不适，但这些因素尚未被隔离和比较。在本文中，我们展示了对美国 Facebook 用户进行阶乘小插曲调查的结果。调查结果表明，研究人员的领域、内容类型、数据使用目的和数据收集意识都会影响受访者的舒适度——通过对可接受性和关注度的判断来衡量——对不同的数据使用。