Purpose

During the early SARS-CoV-2 (COVID-19) pandemic outbreak, the Center for Disease Control and Prevention (CDC) stated masks “may not protect the wearer, but it may keep the wearer from spreading the virus to others”. Health officials revised mask guidelines to include both the wearer and others, but contradiction became a focal point for online debate and credibility. While revised policies eventually became adopted by the public, there was loss time and lives during this critical stage. This study investigates collectivist messaging on public policy support.

Design/methodology/approach

COVID-19 public policy hypocrisy was defined as the gap between supporting community policies while rejecting policies more likely to impact the individual. United States participants (N = 1,605) completed questionnaires. Moderated mediation analysis was conducted using SPSS PROCESS.

Findings

Those high on collectivism and high on global personal impact associated with lower COVID-19 public policy hypocrisy. These individuals indicated consistent support for community and individual policies, likely requiring personal sacrifices. Indirect conditional effects of lower conscientiousness associated with higher hypocrisy among those collectivistic.

Originality/value

Participants evaluated preference to original public safety ads, representative of basic societal and individual benefits. Those higher on collectivism preferred societal “we” versus individual “me” public safety ads. Implications discuss benefits of personal and communal public health messaging in an individualistic society so businesses can reopen. Entrepreneurs experienced major economic setbacks that effective public health policies could have mitigated.

中文翻译：

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我们与我：集体主义对 COVID-19 公共政策虚伪的间接条件影响

目的

在早期 SARS-CoV-2 (COVID-19) 大流行爆发期间，疾病控制与预防中心 (CDC) 表示，口罩“可能无法保护佩戴者，但可以防止佩戴者将病毒传播给他人”。卫生官员修改了口罩指南，将佩戴者和其他人都包括在内，但矛盾成为在线辩论和可信度的焦点。虽然修订后的政策最终被公众采纳，但在这个关键阶段，人们损失了时间和生命。本研究调查了关于公共政策支持的集体主义信息。

设计/方法/方法

COVID-19 公共政策虚伪被定义为支持社区政策与拒绝更有可能影响个人的政策之间的差距。美国参与者 ( N  = 1,605) 完成了问卷调查。使用 SPSS PROCESS 进行了调节中介分析。

发现

那些高度集体主义和高度全球个人影响的人，与较低的 COVID-19 公共政策虚伪相关。这些人表示对社区和个人政策的一贯支持，可能需要个人牺牲。在那些集体主义者中，较低的责任心与较高的虚伪相关的间接条件影响。

原创性/价值

参与者评估了对代表基本社会和个人利益的原创公共安全广告的偏好。那些集体主义较高的人更喜欢社会“我们”而不是个人“我”公共安全广告。含义讨论了个人和社区公共卫生信息在个人主义社会中的好处，以便企业可以重新开业。企业家经历了重大的经济挫折，而有效的公共卫生政策本可以减轻这些挫折。