Purpose

The aim of this study was to find out the factors that influenced customers' continuance usage intention of food delivery apps (FDAs) during COVID-19 quarantine.

Design/methodology/approach

The information was obtained by applying an online survey to a sample of 295 residents in Tijuana, Mexico, who were repeat customers of the FDAs during COVID-19 quarantine. Exploratory factor analysis (EFA), the average variance explained (AVE) and composite reliability (CR) were conducted to ensure the validity of each construct. Multiple regression analysis was done to identify predictors of customers' continuance usage intention.

Findings

Based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT-2), four constructs were included: effort expectancy, performance expectancy, food and beverage quality and price saving orientation. Multiple linear regressions were carried out to assess the relationship between the four dimensions and customers' continuance usage intention of FDAs. The results obtained show that effort expectancy, performance expectancy and price saving orientation influenced the customers' continuous usage behavior.

Originality/value

This study contributes to the body of knowledge on consumer behavior on the continuance usage intention of FDAs during the COVID-19 pandemic, which has been scarcely studied. Also, the food and beverage quality construct was proposed, and the price value construct from the UTAUT-2 theory was adapted to price saving orientation.

中文翻译：

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墨西哥 COVID-19 隔离期间影响客户继续使用外卖应用程序的因素

目的

本研究的目的是找出影响客户在 COVID-19 隔离期间继续使用食品配送应用程序 (FDA) 的意愿的因素。

设计/方法/方法

该信息是通过对墨西哥蒂华纳 295 名居民的样本进行在线调查获得的，这些居民在 COVID-19 隔离期间是 FDA 的回头客。进行探索性因素分析（EFA）、平均方差解释（AVE）和复合信度（CR）以确保每个构念的有效性。进行多元回归分析以识别客户持续使用意愿的预测因素。

发现

基于技术接受和使用的统一理论 2 (UTAUT-2)，包括四个结构：努力预期、绩效预期、食品和饮料质量和价格节约导向。通过多元线性回归评估四个维度与客户对FDAs的持续使用意愿之间的关系。得到的结果表明，努力期望、性能期望和价格节约导向会影响客户的持续使用行为。

原创性/价值

这项研究有助于了解消费者在 COVID-19 大流行期间继续使用 FDA 的行为的知识体系，而这方面的研究很少。此外，还提出了食品和饮料质量构造，并将 UTAUT-2 理论中的价格价值构造适应于价格节约导向。