ABSTRACT

Research is urgently required to understand COVID-19’s impact on international students and satisfaction with support interventions. This study investigated these dimensions for international business students studying in Australia to inform international HE policy and marketing. Qualitative research identified the main impacts: financial hardship and income loss, social and lifestyle changes, cessation of travel, and mental health concerns. Six COVID-19 intervention dimensions were identified and a survey then captured ratings of importance, as well as the performance of CDU and the government across these dimensions. Intervention improvement priorities varied according to the analytical approach used. For example, importance-performance analysis revealed financial support as the priority for improvement. In contrast, regression analysis revealed social distancing as the key driver of intervention satisfaction. Closing the loop research then revealed ways to improve COVID-19 interventions and provided input for future marketing for attracting and maintaining international students. Implications for measuring student satisfaction are also discussed.

摘要

迫切需要开展研究以了解 COVID-19 对国际学生的影响以及对支持干预的满意度。本研究调查了在澳大利亚学习的国际商科学生的这些方面，以告知国际高等教育政策和营销。定性研究确定了主要影响：经济困难和收入损失、社会和生活方式的改变、旅行的停止以及心理健康问题。确定了六个 COVID-19 干预维度，然后一项调查获取了重要性评级，以及基民盟和政府在这些维度上的表现。干预改进的优先级因所使用的分析方法而异。例如，重要性绩效分析表明，财务支持是改进的优先事项。相比之下，回归分析显示，社交距离是干预满意度的关键驱动因素。闭环研究随后揭示了改进 COVID-19 干预措施的方法，并为未来吸引和留住国际学生的营销提供了投入。还讨论了衡量学生满意度的意义。