ABSTRACT

Higher education has been commodified as neoliberal ideology is reflected in and perpetuated through social discourses, such as memorable messages. These discourses socialize young adults to college and shape their understanding about the purpose of higher education. Through in-depth interviews with 20 first-year college students, we found that the memorable messages students received from their family, peers, and high school teachers reinforce the dominant neoliberal, job-centered understanding of college’s purpose. In turn, we suggest critical communication pedagogy as a form of resistance instructors and institutions can use to promote a more expansive view of higher education and teaching/learning.

摘要

高等教育已经商品化，因为新自由主义意识形态反映在社会话语中并通过社会话语得以延续，例如令人难忘的信息。这些话语将年轻人社会化到大学并塑造他们对高等教育目的的理解。通过对 20 名一年级大学生的深入访谈，我们发现学生从家人、同龄人和高中老师那里收到的令人难忘的信息强化了占主导地位的新自由主义、以工作为中心的对大学目的的理解。反过来，我们建议将批判性传播教学法作为一种阻力形式，教师和机构可以用来促进更广泛的高等教育和教学/学习观点。