Abstract

Since event attendees produce significant amounts of food waste, it is important to promote the reduction of food waste among attendees. However, studies that have investigated attendees’ intentions to participate in food waste reduction (FWR) practices are scant. This study aims to identify the antecedents of attendees’ FWR intentions and predicts that perceived event companies’ corporate social responsibility (CSR) value and usefulness of FWR practices will influence attendees’ intentions to participate in FWR practices. The results showed that perceived CSR value significantly influenced attendees’ intentions to participate in FWR practices. Perceived usefulness of FWR practices mediates the effect of perceived CSR value on intentions. Furthermore, age was found to moderate the proposed relationships. The findings of this study suggest that attendees’ perceptions of the event organizers’ CSR value are crucial for attendees to participate in FWR practices, especially when the majority of the attendees are in the younger age group.

摘要

由于活动参与者会产生大量食物浪费，因此在参与者中促进减少食物浪费非常重要。然而，调查参与者参与减少食物浪费 (FWR) 实践的意图的研究很少。本研究旨在确定参与者 FWR 意图的前因，并预测感知事件公司的企业社会责任 (CSR) 价值和 FWR 实践的有用性将影响参与者参与 FWR 实践的意图。结果表明，感知的 CSR 价值显着影响了参与者参与 FWR 实践的意图。FWR 实践的感知有用性调节感知的 CSR 价值对意图的影响。此外，发现年龄会缓和所提出的关系。