Protective facial masks reduce the spread of COVID-19 infection and save lives. Yet a substantial number of people have been resistant to wearing them. Considerable effort has been invested in convincing people to put on a mask, if not for their own sake than for those more vulnerable. Social and cognitive psychologists know that use and liking go both ways: people use what they like, and they like what they use. Here we asked whether positive attitudes towards facial masks were higher in those who had been wearing them longer. We asked participants in a diverse sample (N=498 from 5 countries and over 30 US states) to rate how attractive and emotionally arousing masks and other objects associated with COVID-19 were in comparison to neutral objects, as well as reporting on their mask-wearing habits. To confirm reliability of findings, the experiment was repeated in a subset of participants 8-10 weeks later. The findings show that regular use of protective masks was linked to their positive appraisal, with a higher frequency and a longer history of wearing a mask predicting increased mask attractiveness. These results extended to other COVID related objects relative to controls. They also provide critical ecological validity for the idea that emotional appraisal of everyday objects is associated with our experience of using them. Practically, they imply that societal measures to encourage mask wearing may have contributed to positive emotional appraisals in those who put them on, whether due to personal choice or societal pressure.

防护面罩可减少 COVID-19 感染的传播并挽救生命。然而，相当多的人一直拒绝佩戴它们。已经投入了相当大的努力来说服人们戴上口罩，即使不是为了他们自己，也不是为了那些更脆弱的人。社会和认知心理学家知道使用和喜欢是双向的：人们使用他们喜欢的东西，他们喜欢他们使用的东西。在这里，我们询问戴口罩时间较长的人对口罩的积极态度是否更高。我们要求来自不同样本的参与者（来自 5 个国家和美国 30 多个州的 N=498）评估与 COVID-19 相关的面具和其他物体与中性物体相比的吸引力和情绪激动的程度，并报告他们的面具- 穿着习惯。为了确认调查结果的可靠性，8-10 周后，该实验在一部分参与者中重复进行。研究结果表明，经常使用防护口罩与他们的积极评价有关，戴口罩的频率更高且历史更长，预示着口罩的吸引力会增加。这些结果扩展到与控件相关的其他 COVID 相关对象。它们还为日常物品的情感评估与我们使用它们的经验相关的想法提供了关键的生态有效性。实际上，他们暗示鼓励戴口罩的社会措施可能有助于对戴口罩的人产生积极的情绪评价，无论是由于个人选择还是社会压力。研究结果表明，经常使用防护口罩与他们的积极评价有关，戴口罩的频率更高且历史更长，预示着口罩的吸引力会增加。这些结果扩展到与控件相关的其他 COVID 相关对象。它们还为日常物品的情感评估与我们使用它们的经验相关的想法提供了关键的生态有效性。实际上，他们暗示鼓励戴口罩的社会措施可能有助于对戴口罩的人产生积极的情绪评价，无论是由于个人选择还是社会压力。研究结果表明，经常使用防护口罩与他们的积极评价有关，戴口罩的频率更高且历史更长，预示着口罩的吸引力会增加。这些结果扩展到与控件相关的其他 COVID 相关对象。它们还为日常物品的情感评估与我们使用它们的经验相关的想法提供了关键的生态有效性。实际上，他们暗示鼓励戴口罩的社会措施可能有助于对戴口罩的人产生积极的情绪评价，无论是由于个人选择还是社会压力。它们还为日常物品的情感评估与我们使用它们的经验相关的想法提供了关键的生态有效性。实际上，他们暗示鼓励戴口罩的社会措施可能有助于对戴口罩的人产生积极的情绪评价，无论是由于个人选择还是社会压力。它们还为日常物品的情感评估与我们使用它们的经验相关的想法提供了关键的生态有效性。实际上，他们暗示鼓励戴口罩的社会措施可能有助于对戴口罩的人产生积极的情绪评价，无论是由于个人选择还是社会压力。