ABSTRACT

Based on 31 existential phenomenological interviews, this study explores the subjective experiences of a group of dedicated organic food consumers residing in Portugal, and how opting for organic consumption affects other sustainability practices and the consumers’ identity. Findings suggest that the regular consumption of organic food, together with environmentalism, operates as a self-transformative catalyst to voluntary simplification, anti-consumption, and political agency. Furthermore, the identities of these consumers can be perceived as a stepping-stone in the transition to sustainability. The research findings enhance the understanding of how responsible consumption and anti-consumption practices reconcile to construct an alternative consumer identity and strengthen the discourse on sustainability.

摘要

基于 31 次存在现象学访谈，本研究探讨了居住在葡萄牙的一群专门的有机食品消费者的主观体验，以及选择有机消费如何影响其他可持续发展实践和消费者的身份。研究结果表明，有机食品的定期消费以及环保主义是自愿简化、反消费和政治机构的自我转化催化剂。此外，这些消费者的身份可以被视为向可持续发展过渡的垫脚石。研究结果加深了对负责任消费和反消费实践如何调和以构建替代消费者身份并加强关于可持续性的讨论的理解。