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Students as Information Responders and Creators during a University Shooting
Communication Studies Pub Date : 2021-07-21 , DOI: 10.1080/10510974.2021.1952465
Leah M. Omilion-Hodges 1 , America L. Edwards 2
Affiliation  

ABSTRACT

Crises are phenomenally complex communicative events that require swift, intentional, and fluid communication. Although organizations are typically equipped to engage in crisis communication, organizational stakeholders may unwittingly become interwoven into these communication efforts because of their relationship with the organization. As an extension to earlier work, the current study seeks to add to crisis communication knowledge by nuancing the communicative processes students as stakeholders undergo as they make sense of an emergent crisis and as they decide whom to message, via what channels, and how to frame the news for others. A six-condition experiment considers the role students play as information responders and creators during a hypothetical active shooter scenario. Findings indicate that stakeholders feel compelled to participate in crisis communication actions and engage in sophisticated communication processing as they informally collaborate with the university to disseminate crisis information. Participants’ responses suggested that they consider relational expectations and the media preferences of message recipients in addition to their predilections before selecting communication vehicles and drafting messages. Common communicative frames and reactions surrounding gun violence in the United States are illuminated, and the need for better education surrounding active shooter situations is addressed.



中文翻译:

学生在大学拍摄期间作为信息响应者和创造者

摘要

危机是极其复杂的交流事件,需要迅速、有意和流畅的交流。尽管组织通常具备参与危机沟通的能力,但组织利益相关者可能会因为与组织的关系而在不知不觉中融入这些沟通工作。作为早期工作的延伸,当前的研究试图通过细微的沟通过程来增加危机沟通的知识,这些过程使学生作为利益相关者在理解紧急危机以及决定向谁发送消息、通过什么渠道以及如何构建时所经历的其他人的消息。六条件实验考虑了学生在假设的活跃射击场景中作为信息响应者和创造者所扮演的角色。结果表明,当利益相关者与大学非正式合作传播危机信息时,他们感到有必要参与危机沟通行动并进行复杂的沟通处理。参与者的回答表明,他们在选择通信工具和起草消息之前,除了他们的偏好之外,还考虑了消息接收者的关系期望和媒体偏好。阐明了围绕美国枪支暴力的常见交流框架和反应,并解决了围绕活跃射手情况进行更好教育的必要性。参与者的回答表明,他们在选择通信工具和起草消息之前,除了他们的偏好之外,还考虑了消息接收者的关系期望和媒体偏好。阐明了围绕美国枪支暴力的常见交流框架和反应,并解决了围绕活跃射手情况进行更好教育的必要性。参与者的回答表明,他们在选择通信工具和起草消息之前,除了他们的偏好之外,还考虑了消息接收者的关系期望和媒体偏好。阐明了围绕美国枪支暴力的常见交流框架和反应,并解决了围绕活跃射手情况进行更好教育的必要性。

更新日期:2021-08-20
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