ABSTRACT

Engaging senses in the museum experience design enables emotional visitor responses and makes the experience more memorable. The aim of this study was to discover a potential relationship between visual and aural stimuli and emotions to provide guidelines for the design of sensory museum experiences. To do so, the study used self-report and psychophysiological measures (skin conductance rate, zygomaticus major and corrugator supercilii activity). The results indicated sound and visual stimulus to be equally accurate in inducing specific emotions on the self-report measures, while psychophysiological measures showed sound to cause higher arousal than visual stimuli for the majority of the emotions, joy to be more strongly elicited by means of sound, while sadness by visual stimuli. Guidelines for the designers of sensory museum experiences are provided at the end of the article. Future studies should try to confirm these findings on a more representative sample, using neuroimaging techniques.

摘要

在博物馆体验设计中吸引感官可以让游客做出情绪化的反应，并让体验更加难忘。本研究的目的是发现视觉和听觉刺激与情绪之间的潜在关系，为感官博物馆体验的设计提供指导。为此，该研究使用了自我报告和心理生理学措施（皮肤电导率、颧大肌和皱眉肌活动）。结果表明，声音和视觉刺激在诱导自我报告测量中的特定情绪方面同样准确，而心理生理学测量显示，对于大多数情绪来说，声音比视觉刺激更能引起兴奋，通过以下方式可以更强烈地引发快乐声音，同时通过视觉刺激悲伤。文章末尾提供了感官博物馆体验设计者指南。未来的研究应该尝试使用神经影像学技术在更具代表性的样本上证实这些发现。