ABSTRACT

The present study focused on the success story of Vietnam’s ability to control the COVID-19 outbreak in the early stages to examine the associations between exposure to the Vietnam Ministry of Health’s COVID-19 prevention social media campaign messages, interpersonal communication, attitudes, perceived norms, self-efficacy, and intentions to stay at home. A cross-sectional survey was conducted with residents in Ho Chi Minh City (N = 360). Results from mediation analyses indicated that interpersonal communication mediated the effect of social media campaign exposure on intentions to stay at home. Moreover, interpersonal communication shaped injunctive norms and self-efficacy that were conducive to behavioral intentions. These results underscored the need to leverage the power of social media and interpersonal communication in public health campaigns to prevent infectious outbreaks.

摘要

本研究侧重于越南在早期阶段控制 COVID-19 爆发的能力的成功故事，以检验暴露于越南卫生部的 COVID-19 预防社交媒体运动信息、人际沟通、态度、感知规范之间的关联、自我效能和留在家里的意愿。对胡志明市居民进行了一项横断面调查（N= 360）。中介分析的结果表明，人际沟通在社交媒体活动曝光对留在家中的意愿的影响中起中介作用。此外，人际交流塑造了有利于行为意图的指令规范和自我效能感。这些结果强调了在公共卫生运动中利用社交媒体和人际交流的力量来预防传染病爆发的必要性。