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A study on customer’s preference toward summer-shirt fabric
Journal of Engineered Fibers and Fabrics ( IF 2.9 ) Pub Date : 2020-01-01 , DOI: 10.1177/1558925020902975
Yu Zhao 1, 2, 3 , Le Yin 4 , Yuksel Ikiz 5 , Tetsuya Sato 6 , Qiuyu Yu 1, 2 , Zufang Zhang 7 , Kairong Zhu 7 , Qing Li 1, 2
Affiliation  

The understanding of preferences toward fabrics is an important step of understanding consumer behavior of apparel. This article presents a work to study the preferences toward summer-shirt fabrics and their characteristics, particularly the gender impact, visual impact, and tactile impact toward the preference of fabrics are separately studied. Furthermore, the stability of the preference from different genders was investigated as well. To achieve these goals, the visual system and the tactile system were employed for testing male and female preferences of fabrics and the characteristics of fabrics. The two contributions of this work are as follows: (1) the factors which impact the preference of a fabric were figured out, and their relationship become a good reference for an apparel designer, and with them, a piece of apparel with preferred fabrics is able to be produced; and (2) the textile development regarding the visual sense and tactile sense will become more targeted and customized in favoring different customers.

中文翻译:

消费者对夏季衬衫面料的偏好研究

了解面料偏好是了解服装消费者行为的重要一步。本文介绍了一项研究夏季衬衫面料的偏好及其特征的工作,特别是对面料偏好的性别影响、视觉影响和触觉影响进行了单独研究。此外,还研究了来自不同性别的偏好的稳定性。为了实现这些目标,视觉系统和触觉系统被用于测试男性和女性对织物的偏好和织物特性。这项工作的两个贡献如下:(1)弄清楚了影响面料偏好的因素,它们的关系成为服装设计师的一个很好的参考,并与他们一起,能够生产出具有首选面料的服装;(2) 视觉和触觉方面的纺织品发展将更具针对性和个性化,有利于不同客户。
更新日期:2020-01-01
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