Abstract This article explores the processes of cultural production of indigo-dyed textiles and their distribution and consumption, examining how commodities “mediate” people and their practices and relations in different places and contexts. The dynamics of cultural production as presented in the life cycle of a product form part of a brand’s social life that accretes to comprise its “cultural-economic biography.” The brand is designed, negotiated, and experienced by producers, customers, and other actors throughout its social life. The brand is also perceived by audiences in terms of the cultural-economic biography of the different products under the brand umbrella. I undertook ethnographic research in Sakon Nakhon Province, Thailand, and used the “social life of things” method to highlight the commoditization processes of indigo-dyed textiles.

中文翻译：

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文化生产的辩证法：泰国沙功那空的靛蓝染色纺织品品牌化

摘要 本文探讨了靛蓝染色纺织品的文化生产过程及其分配和消费，考察了商品如何“调解”人们及其在不同地方和背景下的实践和关系。产品生命周期中呈现的文化生产动态构成了品牌社会生活的一部分，构成了品牌的“文化经济传记”。该品牌是由生产者、客户和其他行为者在其整个社会生活中设计、协商和体验的。该品牌还通过品牌保护伞下不同产品的文化经济传记被观众感知。我在泰国沙功那空省进行了民族志研究，并用“事物的社会生活”方法突出了靛蓝染色纺织品的商品化过程。