In 1977 Feminists for Media Rights, of central Pennsylvania, announced that it had achieved ‘victory’ by reaching an agreement with the largest television station in the area, WGAL. The agreement promised new programs for women, a women’s advisory committee, and a women’s program director. This article offers a critical assessment of this ‘victory’. It takes a long view of a challenge to a station’s license, including negotiations, petitions, agreements, and the implementation of agreements, not simply an isolated petition or agreement, to dispel notions of a singular victory or loss. On the one hand, FMR was justifiably pleased with WGAL’s concessions: the station would produce a program about the Lancaster Women’s Center, which was founded by radical feminists in Lancaster and broadcast a new, weekly women’s public affairs show. On the other hand, while FMR had sought to create a feminist space on television, the station ultimately offered not feminist control, but new ‘women’s’ programming, which was often quite traditional. The negotiations between FMR and WGAL shows that the feminist FCC strategy, initiated by the National Organization for Women, was more radical than previous accounts allow: feminists used the ‘petition to deny’ as a legal tool for trying to establish a feminist space on television. The FCC strategy was not simply reformist.

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“争取媒体权利的女权主义者”：电视激进主义的案例研究

1977 年，宾夕法尼亚州中部的媒体权利女权主义者宣布通过与该地区最大的电视台 WGAL 达成协议而取得了“胜利”。该协议承诺为妇女设立新项目、一个妇女咨询委员会和一名妇女项目主任。本文对这一“胜利”进行了批判性评估。对电台执照的挑战需要长远的眼光，包括谈判、请愿、协议和协议的执行，而不仅仅是孤立的请愿或协议，以消除单一胜利或失败的观念。一方面，FMR 理所当然地对 WGAL 的让步感到高兴：该电台将制作一个关于兰开斯特妇女中心的节目，该中心由兰开斯特的激进女权主义者创立，并播出一个新的每周妇女公共事务节目。另一方面，虽然 FMR 试图在电视上创造一个女权主义空间，但该电台最终提供的不是女权主义控制，而是新的“女性”节目，这通常是非常传统的。FMR 和 WGAL 之间的谈判表明，由全国妇女组织发起的 FCC 女权主义战略比以前的说法更为激进：女权主义者使用“拒绝请愿”作为试图在电视上建立女权主义空间的法律工具. FCC 的战略不仅仅是改革派。比以前的说法更激进：女权主义者使用“否认请愿”作为试图在电视上建立女权主义空间的法律工具。FCC 的战略不仅仅是改革派。比以前的说法更激进：女权主义者使用“否认请愿”作为试图在电视上建立女权主义空间的法律工具。FCC 的战略不仅仅是改革派。