ABSTRACT

In recent years, the role of media in individuals’ alcohol consumption has been touched upon by several researchers. Nevertheless, the underlying processes explaining the relationship between media use and alcohol consumption, as well as the differences in strength of the associations between social and traditional media use and alcohol consumption remain understudied. The present exploratory cross-sectional study (N = 381) among emerging adults (M = 21.83, SD = 2.04, 75.3% females, 67.7% college students) examined drinking identity and non-drinking identity as underlying mechanisms of the relationship between alcohol-related media use and alcohol consumption, while comparing the role of social and traditional media in these processes. We found no associations between traditional media use and drinking identity, non-drinking identity or alcohol consumption. In contrast, social media use was both directly and indirectly related to alcohol consumption via drinking identity and non-drinking identity. This demonstrates that social media can play a socializing role in emerging adults’ alcohol consumption.

摘要

近年来，一些研究人员谈到了媒体在个人饮酒方面的作用。然而，解释媒体使用与饮酒之间关系的潜在过程，以及社交和传统媒体使用与饮酒之间关联强度的差异仍未得到充分研究。目前在新兴成年人（M = 21.83，SD = 2.04，75.3% 女性，67.7% 大学生）中进行的探索性横断面研究（N = 381）将饮酒身份和非饮酒身份作为酒精与非饮酒之间关系的潜在机制相关的媒体使用和酒精消费，同时比较社交媒体和传统媒体在这些过程中的作用。我们发现传统媒体的使用与饮酒身份之间没有关联，非饮酒身份或饮酒。相比之下，社交媒体的使用通过饮酒身份和非饮酒身份与饮酒直接和间接相关。这表明社交媒体可以在新兴成年人的酒精消费中发挥社交作用。