The consumers, employees, and organizations have been deeply impacted by Covid-19 pandemic. The present study offers a detailed coping mechanism for organizations based on the extant literature and content analysis of responses of senior management executives. The study is based on semi-structured long interviews with senior executives from various industries. Various measures have been identified for firms as a coping strategy for crisis management and customer well-being. Covid-19 has changed the way individuals live. This study suggests that firms should come forward for well-being of their employees in this new normal. One of the major shifts due to pandemic is in consumer behavior and their consumption habits. Pandemic made consumers go for digitization, think for hygiene, sustainability, and local products. And firms should keep the changed consumer behavior in mind while manufacturing the products. Furthermore, present study suggests that firms can create a positive image of their company by doing CSR activities for society's well-being.

中文翻译：

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Covid-19 大流行和消费者-员工-组织的福祉：动态能力理论方法

消费者、员工和组织都深受 Covid-19 大流行的影响。本研究基于现有文献和对高级管理人员回应的内容分析，为组织提供了详细的应对机制。该研究基于对来自不同行业的高级管理人员的半结构化长时间访谈。已为公司确定了各种措施，作为危机管理和客户福祉的应对策略。Covid-19 改变了人们的生活方式。这项研究表明，在这种新常态下，公司应该为员工的福祉挺身而出。大流行导致的主要变化之一是消费者行为及其消费习惯。大流行使消费者转向数字化，考虑卫生、可持续性和本地产品。公司在制造产品时应牢记消费者行为的变化。此外，目前的研究表明，公司可以通过为社会福祉开展 CSR 活动来塑造公司的积极形象。