The Industrial Revolution, world wars, the post-war periods, herewith called the Late Modern period, along with technological advances created a series of social changes in the world. As this transformation became more visible in social life, it has also manifested itself in visual forms such as painting, photography or posters. These social changes, influencing women’s lives directly, had also an impact on the manner they were addressed in visual forms. In this regard, this study is centred on the history of visual communication design with a visual cultural approach to observe a connection between the changes that occurred in social life during each period and their effects on the portrayal of women while at the same time it also examines these representations in relation to the development of poster design. Five images produced as advertising and posters ranging from the Industrial Revolution to the Second-Wave Feminism era were selected randomly and examined as illustrative case studies. Zeitgeist approach was used reviewing the periods and countries where these posters were produced. This small study exhibits how the style of women’s representation can transform depending on the changing conditions of the era.

工业革命、世界大战、战后时期，以下称为晚期现代时期，随着技术的进步，世界发生了一系列的社会变革。随着这种转变在社会生活中变得越来越明显，它也表现在绘画、摄影或海报等视觉形式中。这些社会变化直接影响着女性的生活，也影响了她们以视觉形式表达的方式。在这方面，本研究以视觉传达设计的历史为中心，采用视觉文化的方法，观察各个时期社会生活中发生的变化及其对女性形象的影响之间的联系，同时也研究与海报设计发展相关的这些表现形式。从工业革命到第二波女权主义时代，作为广告和海报制作的五张图像被随机选择并作为说明性案例研究进行检查。时代精神的方法被用来审查这些海报制作的时期和国家。这项小型研究展示了女性代表的风格如何随着时代的变化而变化。