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Mesoscopic laddering in consumer behaviour: Analysing the modalities of consumption on a micro-individual scale in the Meeting, Incentive, Conference, Exhibitions (MICE) sector
Spatial Statistics ( IF 2.3 ) Pub Date : 2021-07-15 , DOI: 10.1016/j.spasta.2021.100527
Pradeep Paraman 1 , Liaqat Ali 2
Affiliation  

There has not been much research done to see if the Mantel method is particularly well suited for mesoscopic laddering. The homogeneous and heterogeneous choices in confined MICE spaces with a finite population were examined in this paper. Using a sample of 8,583 delegates taken from two large metropolitan facilities, we assessed the spatial impacts in sedentary co-presence (meetings/conferences) and non-sedentary co-presence (exhibitions). These findings contribute to the corpus of knowledge on spatial consumer behaviour in finite venues while highlighting the MICE industry’s contingent influence of distance, choice, and co-presence. This is the first time a discovery of this magnitude has been made from the Asian context. The advantages and disadvantages, as well as its limitations and future research goals, are discussed. The Mantel test provides a straightforward and explicit geographical relationship for geographic distance matrices and modelling. The goal of this research is to look at the impacts of dispersion and spatial analysis on limited and open spaces utilizing human spatial scales.



中文翻译:

消费者行为中的细观阶梯:分析会议、奖励、会议、展览 (MICE) 部门的微观个人规模的消费方式

没有进行太多研究来了解 Mantel 方法是否特别适合细观阶梯。本文研究了人口有限的密闭 MICE 空间中的同质和异质选择。我们使用来自两个大都市设施的 8,583 名代表的样本,评估了久坐共存(会议/会议)和非久坐共存(展览)的空间影响。这些发现有助于建立有限场所空间消费者行为的知识库,同时突出 MICE 行业对距离、选择和共存的偶然影响。这是首次在亚洲范围内做出如此重大的发现。讨论了其优点和缺点,以及其局限性和未来的研究目标。Mantel 测试为地理距离矩阵和建模提供了直接而明确的地理关系。本研究的目的是研究分散和空间分析对利用人类空间尺度的有限和开放空间的影响。

更新日期:2021-08-01
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