This paper offers a theoretical model to analyse an example of Indigenous media through an Indigenous lens and discusses its potential to increase audiences in other alternative media. Adapted from New Zealand Māori filmmaker and philosopher Barry Barclay’s idea of the ‘fourth cinema’ and a metaphorical ‘communications marae’,¹ the model has been applied to New Zealand’s Indigenous broadcaster, Māori Television. This article discusses the model and suggests that the ‘communications marae’ has the potential to be used by non-mainstream media providers to, not only address their own audiences, but also to enrol wider communities in alternative perspectives to the ‘mainstream’. Research has demonstrated how Indigenous broadcasting can serve its own audience while also attracting wider, non-Indigenous audiences. However, this paper’s focus is a case study of migrants engaging with Māori Television because it is migrants who frequently operate outside of established power relationships and represent an often unrecognised niche audience segment in mainstream media. The model demonstrates the potential pedagogical role of the broadcaster and how its content can make a positive difference to migrants’ lives and attitudes towards Indigenous people through its ability to counter the, often negative, representations of Indigeneity in mainstream media. Outside of Māori Television, migrants have limited access to an Indigenous perspective on the nation’s issues and concerns, which calls into question both democracy and migrants’ ability to engage in civic society. Migrants need information to negotiate and weigh up important tensions and polarities, to understand multiple perspectives inherent to democratic living and to evaluate issues of social justice and to solve problems based on the principles of equity. Indigenous media, as in all alternative media, has a role to play in questioning or challenging accepted thinking and to present counter hegemonic discourses to all citizens in participatory democratic societies.

本文提供了一个理论模型，通过本土视角分析本土媒体的一个例子，并讨论了它在其他替代媒体中增加受众的潜力。改编自新西兰毛利人电影制片人和哲学家巴里巴克莱关于“第四部电影”和隐喻性“传播marae”的想法，¹该模型已应用于新西兰的土著广播公司毛利电视台。本文讨论了该模型，并建议非主流媒体提供商可以使用“传播 marae”，不仅针对他们自己的受众，而且还可以从“主流”的替代视角吸引更广泛的社区。研究表明，原住民广播如何为自己的观众服务，同时也能吸引更广泛的非原住民观众。然而，本文的重点是移民参与毛利电视的案例研究，因为移民经常在既定的权力关系之外运作，并代表了主流媒体中经常未被承认的利基受众群体。该模型展示了广播公司的潜在教学作用，以及其内容如何通过其应对主流媒体中对土著人的通常负面表述的能力，对移民的生活和对土著人的态度产生积极影响。在毛利电视台之外，移民很难从原住民的角度了解国家的问题和关切，这对民主和移民参与公民社会的能力提出了质疑。移民需要信息来协商和权衡重要的紧张局势和对立，了解民主生活固有的多种观点，评估社会正义问题并根据公平原则解决问题。本土媒体，就像在所有替代媒体中一样，