In the summer of 2018, the New York Public Library Instagram page, and Mother—New York City creative company, launched a project named Insta Novels, presenting five canonic literary works in the form of an Instagram Story. Due to its interdisciplinary nature, Insta Novels offers a glimpse into the contradictions that arise when literature and its institutions intersect with social networks, advertising agencies, and digital media. This article explores the Insta Novels project as a case study of how remediation and mediatization serve as useful theoretical concepts, enabling the examination of cultural objects in the new media environment at both the macro and micro levels. A grounded analysis of the project’s stories, articles, and Instagram hashtags revealed four embedded tensions: between literature and technology; eternity and temporality; personal and public; and readers and users.

2018 年夏天，纽约公共图书馆 Instagram 主页与纽约市母亲创意公司发起了名为 Insta Novels 的项目，以 Instagram Story 的形式呈现五部经典文学作品。由于其跨学科性质，当文学及其机构与社交网络、广告代理和数字媒体相交时，Insta 小说提供了对所产生矛盾的一瞥。本文将 Insta Novels 项目作为案例研究，探讨修复和媒体化如何作为有用的理论概念，从而在宏观和微观层面对新媒体环境中的文化对象进行检查。对该项目的故事、文章和 Instagram 标签的深入分析揭示了四种内在的紧张关系：文学与技术之间；永恒与暂时；个人和公共；以及读者和用户。