The literature on stakeholder management suggests that involving stakeholders in the decision-making process of firms is an ethical requirement and a valuable strategic resource for businesses to derive competitive advantage. However, the extent to which stakeholder pressure influences eco-product innovation lacks theoretical clarity. This article extends the eco-innovation literature by investigating the role of stakeholder pressure on eco-innovation through the mediating mechanism of environmental commitment. In addition, it examines the moderating impact of international orientation on the environment commitment–eco-innovation nexus. The results from a sample of 255 Vietnamese small and medium-sized enterprises (SMEs) indicate that the influence of both primary and secondary stakeholder pressure on eco-innovation is mediated by environmental commitment. In addition, the positive relationship between environmental commitment and eco-innovation increases with a firm's level of international orientation. The findings provide a nuanced understanding of the role of stakeholder in eco-innovation.

中文翻译：

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利益相关者对环保实践、国际化和生态创新的压力：对越南中小企业的研究

有关利益相关者管理的文献表明，让利益相关者参与公司的决策过程是一种道德要求，也是企业获得竞争优势的宝贵战略资源。然而，利益相关者压力影响生态产品创新的程度缺乏理论清晰度。本文扩展了生态创新文献，通过环境承诺的中介机制研究了利益相关者压力对生态创新的作用。此外，它还检验了国际导向对环境承诺-生态创新关系的调节影响。来自 255 家越南中小企业 (SME) 样本的结果表明，主要和次要利益相关者压力对生态创新的影响是由环境承诺调节的。此外，环境承诺与生态创新之间的正相关关系随着公司国际化水平的提高而增加。研究结果为利益相关者在生态创新中的作用提供了细致入微的理解。