Abstract

While a large number of studies have investigated seafood consumption in various markets, surprisingly little is known about the types of seafood sold in retail outlets or their product forms in the USA. This is particularly true for fresh seafood, which is generally regarded as the most valuable product form of seafood. In this article, a unique dataset on retail in-store seafood sales that includes information about three main product forms (fresh, frozen, and shelf-stable products) was analyzed. Fresh seafood is important, as it makes up 43% of sales revenue. Moreover, some species are almost exclusively sold fresh, with trout and lobster as prime examples. Fresh also includes the greatest diversity of species and, as such, is the most likely product form for new producers to succeed. National sales are dominated by a few species, with salmon and shrimp accounting for a large portion of the fresh (27%) and frozen categories (43%), respectively, and tuna dominating the shelf-stable category (75%). There are also a large number of species with mostly small market shares. There are few differences in regional sales patterns for the main species, with notable exceptions such as whitefish in New England and crawfish in Louisiana and Texas. The degree of urbanization and income level appears as the important drivers for seafood sales.

Supplemental data for this article is available online at https://doi.org/10.1080/23308249.2021.1946481

摘要

虽然大量研究调查了各个市场的海鲜消费情况，但令人惊讶的是，人们对美国零售店出售的海鲜类型或其产品形式知之甚少。对于通常被认为是最有价值的海鲜产品形式的新鲜海鲜尤其如此。在本文中，分析了一个关于零售店内海鲜销售的独特数据集，其中包括有关三种主要产品形式（新鲜、冷冻和货架稳定产品）的信息。新鲜海鲜很重要，因为它占销售收入的 43%。此外，有些物种几乎只出售新鲜的，鳟鱼和龙虾就是最好的例子。新鲜还包括最多样化的物种，因此是新生产者最有可能成功的产品形式。全国销售以少数品种为主，三文鱼和虾分别占新鲜 (27%) 和冷冻类别 (43%) 的很大一部分，金枪鱼在货架稳定类别中占主导地位 (75%)。还有大量的物种，市场份额大多很小。主要物种的区域销售模式几乎没有差异，但值得注意的例外是新英格兰的白鲑和路易斯安那州和德克萨斯州的小龙虾。城市化程度和收入水平似乎是海鲜销售的重要驱动力。除了新英格兰的白鲑和路易斯安那州和德克萨斯州的小龙虾等值得注意的例外。城市化程度和收入水平似乎是海鲜销售的重要驱动力。除了新英格兰的白鲑和路易斯安那州和德克萨斯州的小龙虾等值得注意的例外。城市化程度和收入水平似乎是海鲜销售的重要驱动力。

本文的补充数据可在线获取 https://doi.org/10.1080/23308249.2021.1946481