ABSTRACT

Creative idea generation does not necessarily lead to the implementation of these ideas. Although the conditional relationship between creative idea generation and implementation has frequently been recognized, there have been few studies of the moderating factors that facilitate converting creative ideas into tangible innovations. To fill this research gap, we explore whether leader performance-prove goal orientation facilitates the implementation of creative ideas at the team level. Furthermore, we investigate the mediating role of leader comprehensive boundary-spanning strategy in the moderating effect of leader performance-prove goal orientation. From an analysis of data from 83 new product development (NPD) teams, we find the following: (1) Leader performance-prove goal orientation positively moderates the relationship between idea generation and implementation. (2) Leader ambassadorial activities and task coordination both positively moderate the relationship between idea generation and implementation. (3) The moderating role of leader performance-prove goal orientation is mediated by leader ambassadorial activities. Our findings have theoretical and practical implications for innovation management in NPD teams.

摘要

创意想法的产生并不一定会导致这些想法的实施。尽管人们经常认识到创意创意产生和实施之间的条件关系，但很少有关于促进创意创意转化为有形创新的调节因素的研究。为了填补这一研究空白，我们探讨了领导者绩效证明目标导向是否有助于在团队层面实施创意。此外，我们研究了领导者综合跨界策略在领导者绩效证明目标导向的调节作用中的中介作用。通过对 83 个新产品开发 (NPD) 团队的数据分析，我们发现以下内容：(1) 领导者绩效证明目标导向正向调节创意产生与实施之间的关系。(2) 领导大使活动和任务协调均积极调节创意产生与实施之间的关系。(3) 领导者绩效证明目标导向的调节作用是通过领导大使活动来调节的。我们的发现对 NPD 团队的创新管理具有理论和实践意义。