Ethnicity not only shapes pathways to entry into entrepreneurship but also plays an important role in the organizing structure of the business. Previous research on ethnic entrepreneurs has focused on niche markets, their coethnic labor supply, and the spatial concentration of businesses (i.e., enclaves), overlooking the role that ethnicity plays in business strategies more broadly. I draw on 65 in-depth interviews and participant observations to examine how business owners make sense of their ethnoracial identity in the context of their business orientation and market reach. I propose an ethnic strategies of business action typology of the ways in which an ethnic identity is strategically invoked in the pursuit of profit. I find that ethnic strategies can yield benefits as a business strategy but choosing when and how to leverage an ethnic identity is largely reserved for entrepreneurs who have obtained higher education, the later generations, and those operating in professional industries. These strategies are intricately situated within the context of intersectionality and the larger social structure. Nevertheless, this expanded view of an ethnic economy accounts for socioeconomic diversity and a growing minority middle class largely unaccounted for in previous theorization. Understanding the diverse orientation of ethnic business owners provides empirical leverage to the affirming ethnic strategies in the repertoire of the minority culture of mobility.

种族不仅塑造了进入创业的途径，而且在企业的组织结构中也发挥着重要作用。以前对民族企业家的研究集中在利基市场、他们的同族劳动力供应和企业（即飞地）的空间集中度，而忽略了民族在更广泛的商业战略中所起的作用。我利用 65 次深度访谈和参与者观察来研究企业主如何在其业务定位和市场覆盖范围的背景下理解他们的种族身份。我提出了商业行动的民族战略在追求利润时战略性地援引种族身份的方式类型学。我发现民族战略作为一种商业战略可以产生收益，但选择何时以及如何利用民族认同在很大程度上是由受过高等教育的企业家、后代以及在专业行业经营的企业家保留的。这些策略错综复杂地位于交叉性和更大的社会结构的背景下。然而，这种对民族经济的扩展观点解释了社会经济多样性和不断增长的少数族裔中产阶级，这在以前的理论中基本上没有得到解释。了解少数民族企业主的多元化取向为确认少数民族流动文化曲目中的民族战略提供了经验杠杆。