Trust plays an essential role in the sharing economy (SE), which has dramatically changed many industries, including tourism, hospitality, and transportation. As interpersonal trust is difficult to develop in the SE, this study focuses on a specific type of institutional trust at the platform level, namely trust in the platform and its role in shaping clients’ continuous use. Drawing on institutional theory, this study examines two constructs, i.e., the perceived effectiveness of the platform-based institutional structure (PEPIS), the perceived effectiveness of the SE institutional mechanisms (PESEIM), and their roles in trust in the platform and continuous use intention. A model is proposed to depict how trust in the platform is formed and operates under the boundary condition of PESEIM. Our findings suggest that PEPIS has a positive impact on trust in the platform, which leads to continuous use intention, and PESEIM negatively moderates the relationship between PEPIS and trust in the platform and the relationship between trust in the platform and continuous use intention.

信任在共享经济 (SE) 中发挥着重要作用，它极大地改变了许多行业，包括旅游、酒店和交通。由于在社会企业中人际信任难以发展，本研究重点关注平台层面的一种特定类型的制度信任，即对平台的信任及其在塑造客户持续使用中的作用。本研究借鉴制度理论，考察了两种结构，即基于平台的制度结构（PEPIS）的感知有效性、SE 制度机制的感知有效性（PESEIM），以及它们在平台信任和持续使用中的作用意图。提出了一个模型来描述对平台的信任如何在 PESEIM 的边界条件下形成和运行。