ABSTRACT

Covid-19 causes significant disruption and creates challenges for international student recruitment while raising questions about the future attractiveness of tourism careers. To identify if, how and why the perceptions of tourism education and careers have changed, 24 interviews were conducted with students currently enrolled in a tertiary tourism management degree at two New Zealand universities and explored through the theory of planned behaviour. Disruption induced by Covid-19 predominantly strengthened students’ commitment to their previously selected career. Prepared to find alternative employment options throughout the initial recovery period due to a perceived lack of behavioural control, the ability to utilize their degree to induce positive change and make a lasting difference to redesign tourism for the better overrode increasingly negative subjective norms and initial doubt and anxiety. As a result, students held predominantly optimistic attitudes towards future tourism careers and perceived a potentially higher future value of a tertiary tourism degree.

摘要

Covid-19 对国际学生的招聘造成了重大破坏并带来了挑战，同时也引发了有关旅游业未来吸引力的问题。为了确定对旅游教育和职业的看法是否、如何以及为何发生变化，我们对目前在新西兰两所大学攻读高等教育旅游管理学位的学生进行了 24 次访谈，并通过计划行为理论进行了探索。Covid-19 造成的破坏主要加强了学生对他们以前选择的职业的承诺。由于缺乏行为控制，准备在整个初始恢复期间寻找替代就业选择，能够利用他们的学位来引发积极的变化并产生持久的影响，以更好地重新设计旅游业，以克服日益消极的主观规范以及最初的怀疑和焦虑。因此，学生们对未来的旅游职业持乐观态度，并认为高等教育学位的未来价值可能更高。