In this Methods Showcase Article, we highlight a qualitative research methodology called netnography, an adaptation of ethnography and ethnographic methods applied to researching digital/online communities. We briefly discuss how netnography has evolved from its origins in the fields of consumer research and marketing to its more recent applications in the field of second language acquisition (SLA) for exploring phenomena related to online language teaching and learning. Next, we focus on the specific methods and techniques associated with conducting a netnography, and we propose numerous considerations for SLA researchers who wish to adopt the methodology in future studies. These considerations include various issues such as the recruitment of research participants (e.g., obtaining consent), researcher positioning (e.g., emic perspectives, ethics), the analysis of online multimodal data, and general reporting practices (e.g., protecting participants’ identities). Finally, we close with specific recommendations for future research directions.

中文翻译：

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在第二语言习得研究中进行网络志

在这篇方法展示文章中，我们强调了一种称为网络学的定性研究方法，适用于研究数字/在线社区的民族志和民族志方法的改编。我们简要讨论网络志是如何从起源于消费者研究和营销领域发展到最近在第二语言习得（SLA）领域的应用，以探索与在线语言教学和学习相关的现象。接下来，我们关注与进行网络图谱相关的特定方法和技术，并为希望在未来研究中采用该方法的 SLA 研究人员提出了许多考虑因素。这些考虑因素包括各种问题，例如招募研究参与者（例如，获得同意）、研究人员定位（例如，主流观点、伦理）、在线多模态数据分析和一般报告实践（例如，保护参与者的身份）。最后，我们以对未来研究方向的具体建议结束。