Service sector companies, like cafes and convenience stores, have introduced applications (apps) that permit customers (givers) to gift beverages to their acquaintances (receivers), who redeem the gift at a convenient outlet. Using social capital theory, affective forecasting theory, and hedonic-utilitarian duality, this study investigates adoption and (continual) use of gift-giving apps. The partial least squares analysis on 223 giver-users and 335 giver-non-users showed that bonding and bridging social capital encourage giver-non-users to use the apps. Bonding social capital encourages giver-users to continue using the apps. Additionally, giver-non-users and giver-users view the apps as hedonic and utilitarian, respectively.

服务行业公司，如咖啡馆和便利店，已经推出了应用程序（应用程序），允许客户（赠送者）向熟人（接收者）赠送饮料，后者在方便的商店兑换礼物。本研究使用社会资本理论、情感预测理论和享乐 - 功利主义二元性，调查采用和（持续）使用送礼应用程序。对 223 名给予者用户和 335 名给予者非用户的偏最小二乘分析表明，结合和桥接社会资本鼓励非给予者用户使用应用程序。结合社会资本鼓励捐赠者用户继续使用这些应用程序。此外，非赠与者和赠与者用户分别将这些应用程序视为享乐主义和功利主义。