Empirical work is dominating business history, with a particular emphasis on case research using rich primary sources. I argue that the field of business history would benefit from a balanced combination of theoretical and empirical work. Restoring this balance requires that business historians build theories using their empirical observations. This approach – theorising – may enrich the field of business history and enhance the impact on related fields. I also argue that testing business history theory requires a broad set of empirical techniques, that is, bizhismetrics.

中文翻译：

---

商业史研究：从理论化到双向计量

实证工作在商业史中占主导地位，特别强调使用丰富的原始资源进行案例研究。我认为商业史领域将受益于理论和实证工作的平衡组合。恢复这种平衡需要商业历史学家利用他们的经验观察建立理论。这种方法——理论化——可能会丰富商业历史领域并增强对相关领域的影响。我还认为，检验商业历史理论需要一套广泛的经验技术，即bizhismetrics。