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Product diversification and isomorphism: The case of ski resorts and “me-too” innovation
Annals of Tourism Research ( IF 13.2 ) Pub Date : 2021-07-09 , DOI: 10.1016/j.annals.2021.103267
Florian J. Zach 1 , Martin Schnitzer 2 , Martin Falk 3
Affiliation  

Many ski-lift operators are trying to diversify their business by opening summer parks and in so doing, to reposition their resorts as year-round destinations. Almost half of ski-lift operators in Tyrol introduced such parks in the period from 2000 to 2018. The purpose of this study is to assess competitive determinants of following suit by copying these summer park introduced by competitors. Estimates using a Cox survival model show that the likelihood to adopt these summer parks is mainly determined by cooperation with competitors (coopetition) through year-round resident pass alliances and by the size of the operator. However, the park theme is, in turn, determined by location and terrain characteristics.



中文翻译:

产品多元化与同构:以滑雪场与“me-too”创新为例

许多滑雪缆车运营商正试图通过开设夏季公园来实现业务多元化,从而将他们的度假村重新定位为全年目的地。在 2000 年至 2018 年期间,蒂罗尔几乎一半的滑雪缆车运营商引入了此类公园。本研究的目的是通过复制竞争对手引入的这些夏季公园来评估效仿的竞争决定因素。使用 Cox 生存模型的估计表明,采用这些夏季公园的可能性主要取决于通过全年居民通行证联盟与竞争对手的合作(竞合)以及运营商的规模。然而,公园的主题又是由位置和地形特征决定的。

更新日期:2021-07-09
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