Policymakers are still struggling to deliver effective nutrition policies, as nutrition policy development can be lost among other competing demands from what is a complex, interconnected food system. Therefore, we explored the relevance of including a wider (relational) marketing perspective to enable effective nutrition policy formulation through in-depth interviews with food system stakeholders and focus groups with citizens. A relational approach would release the potential to build trust and collaboration, necessary for policy implementation, by focusing on the shared goal of citizen wellbeing. A power shift is needed from large corporations to governments and end-users (consumers/citizens). For this to happen, governments need to address power sources to orchestrate policy development, rather than merely monitoring the actor set. Acknowledged interdependence that re-balances power and includes citizens' input in nutrition policy development is vital.

中文翻译：

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建立关系：这是制定有效营养政策的答案吗？

决策者仍在努力实施有效的营养政策，因为营养政策的制定可能会与复杂、相互关联的粮食系统的其他竞争需求相冲突。因此，我们通过与食品系统利益相关者和公民焦点小组的深入访谈，探讨了纳入更广泛（相关）营销视角以实现有效营养政策制定的相关性。通过关注公民福祉的共同目标，关系方法将释放建立信任和协作的潜力，这对于政策实施是必要的。需要将权力从大公司转移到政府和最终用户（消费者/公民）。为此，政府需要解决权力来源以协调政策制定，而不仅仅是监控参与者。