Envy is a natural emotion that can occur to anyone. While envy can be beneficial in a way, it can also bring negative implications on self-regulatory resources as well. A novel coping mechanism is proposed to help mitigate self-regulatory failure elicited by envious feelings. The research demonstrates that envy loses its potency when such feelings are objectified by writing about them on a piece of paper, and then physically destroying them. Three laboratory studies (n = 110; n = 159; n = 174) are reported showing that participants who objectify their envious feelings and then destroy them (e.g., by shredding, cutting, tearing, or dissolving) rather than keeping them, exhibit enhanced self-regulation, as evidenced by reduced acquisitiveness and less indulgent spending, as well as a greater willingness to volunteer. Theoretical and consumer welfare implications are discussed.

中文翻译：

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不再嫉妒：客观化和破坏消费者的负面情绪

嫉妒是一种自然的情绪，任何人都可能发生。虽然嫉妒在某种程度上是有益的，但它也会对自我监管资源带来负面影响。提出了一种新的应对机制，以帮助减轻由嫉妒情绪引起的自我调节失败。研究表明，当嫉妒通过在一张纸上写下它们而被客观化，然后在身体上摧毁它们时，嫉妒就失去了效力。三项实验室研究（n  = 110；n  = 159；n = 174) 的报告表明，参与者将嫉妒的情绪客观化，然后摧毁它们（例如，通过切碎、切割、撕裂或溶解）而不是保留它们，表现出增强的自我调节，表现为贪婪减少和放纵消费减少，以及更大的志愿服务意愿。讨论了理论和消费者福利的影响。