While service-dominant logic prescribes consumer participation with firms, some theorists of elitist democracy oppose citizen participation in governance because these theorists perceive citizens as being incompetent in political matters. This study, grounded in political marketing theory, suggests that citizens do, indeed, have the competence for participating in governance through the thin-participation methods (i.e., those not requiring citizen interaction in groups) presented herein. These methods feature relatively short amounts of time needed for individual respondents to learn about issues in an online environment and to take a survey including trade-off tasks as part of a discrete-choice experimental design. Set in the context of a budget crisis for a state (Wyoming), this study assessed citizens’ thoughts about the state’s political processes as well as about policy preferences for seven important policy areas of state budgeting. The results of this study provide evidence that citizens have the crucial operant resources (knowledge and skills) to participate in all types of political markets (electoral, governmental, and intragovernmental). The study offers researchers knowledge for further developing service-dominant logic in government ecosystems of service.

中文翻译：

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公民参与政治市场：将服务主导逻辑扩展到公共政策

虽然服务主导逻辑规定消费者参与企业，但一些精英民主理论家反对公民参与治理，因为这些理论家认为公民在政治事务上无能。这项以政治营销理论为基础的研究表明，公民确实有能力通过本文提出的弱参与方法（即不需要公民在群体中互动的方法）参与治理。这些方法的特点是，个别受访者需要相对较短的时间来了解在线环境中的问题并进行调查，包括作为离散选择实验设计的一部分的权衡任务。以一个州（怀俄明州）的预算危机为背景，这项研究评估了公民对国家政治进程以及国家预算的七个重要政策领域的政策偏好的看法。这项研究的结果证明，公民拥有参与所有类型的政治市场（选举、政府和政府内部）的关键操作资源（知识和技能）。该研究为研究人员提供了在政府服务生态系统中进一步发展服务主导逻辑的知识。