Purpose

The objective of this paper is to understand the benefits and utility of massive open online courses (MOOCs) as perceived by the student, vis-à-vis internship and determine the factors that influence student motivation and distraction in adoption of MOOCs.

Design/methodology/approach

An empirical study is conducted through a survey; data are collected through a structured questionnaire. The technology acceptance model (TAM) is used as the base framework. For data analysis, Statistical Product and Service Solutions–Analysis of Moment Structures (SPSS–AMOS) 24.0 is used.

Findings

The impact of context-specific distinctive features of MOOCs and characteristics of students on user satisfaction are examined through perceived ease of use and perceived usefulness. In the study, it is found that positive social influence and better facilitating conditions improve perceived ease of use and perceived usefulness leading to a better user satisfaction. Self-regulation positively influences self-efficacy among students while pursuing MOOCs. Contrary to the past researches, it is found that in the pandemic environment self-efficacy is not impacting perceived ease of use, perceived usefulness and satisfaction.

Practical implications

The findings of this study will benefit MOOCs developers and Higher Education Institutes (HEIs) in deeper understanding the significant factors affecting MOOC usage in higher education.

Originality/value

The study is ingrained to find the causes which will lead to user satisfaction of MOOCs by post-graduation students of B-schools in India. This is an original research and primary data has been collected for decision-making.

中文翻译：

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在 COVID-19 大流行期间接受 MOOC 作为管理专业学生实习的替代方案：印度的观点

目的

本文的目的是了解学生对大规模开放在线课程 (MOOC) 相对于实习的看法的好处和效用，并确定影响学生在采用 MOOC 时的动机和分心的因素。

设计/方法/方法

通过调查进行实证研究；数据通过结构化问卷收集。技术接受模型（TAM）被用作基础框架。对于数据分析，使用统计产品和服务解决方案 - 矩结构分析 (SPSS–AMOS) 24.0。

发现

通过感知易用性和感知有用性来检验 MOOC 的上下文特定特征和学生特征对用户满意度的影响。在研究中，发现积极的社会影响和更好的便利条件可以提高感知易用性和感知有用性，从而提高用户满意度。在学习 MOOC 时，自我调节对学生的自我效能感产生积极影响。与过去的研究相反，发现在大流行环境中，自我效能感不会影响感知易用性、感知有用性和满意度。

实际影响

这项研究的结果将使 MOOC 开发人员和高等教育机构 (HEI) 更深入地了解影响 MOOC 在高等教育中使用的重要因素。

原创性/价值

该研究旨在找出导致印度商学院毕业后学生对 MOOC 用户满意度的原因。这是一项原创研究，已收集原始数据用于决策。