Abstract

In the Nordic countries sport has a particular connection to civic society, and this is reflected in the Nordic governments ‘sport for all’ policies. The region also includes large voluntary non-profit sport organizations with an implicit monopoly on competitive sport. During the last decade scholars in Sweden have noted that commercial entrepreneurs have emerged in the child and youth sports landscape. However, empirical research on this phenomenon is scarce. Hence, in this article the aim is to map different commercial businesses and the services they offer on their websites. We make use of a Deleuzioguttarian inspired theory and method and a post-qualitative research practice, which is informed by an ontological (re)turn to realism(s) in social theory. We present four different commercial de-territorialization processes and discuss how they affect the Swedish Sport Confederation in different ways.

摘要

在北欧国家，体育与公民社会有着特殊的联系，这反映在北欧政府的“全民体育”政策中。该地区还包括大型自愿性非营利体育组织，这些组织隐含地垄断了竞技体育。在过去十年中，瑞典学者注意到商业企业家已经出现在儿童和青少年体育领域。然而，对这一现象的实证研究却很少。因此，在本文中，目的是映射不同的商业企业及其在其网站上提供的服务。我们利用 Deleuzioguttarian 启发的理论和方法以及后定性研究实践，这是由社会理论中的本体论（重新）转向现实主义所启发的。