Changing social norms has become the preferred approach in global efforts to prevent gender-based violence (GBV). In this article, we trace the rise of social norms within GBV-related policy and practice and their transformation from social processes that exist in the world to beliefs that exist in the minds of individuals. The analytic framework that underpins social norms approaches has been subject to ongoing critical revision but continues to have significant issues in its conceptualisation of power and its sidelining of the political economy. These issues are particularly apparent in the use of individualised measures of social norms that cannot demonstrate causation, and conflation of social norms with culture. Recognising that the pressure to measure may be a key factor in reducing the complexity of the social norms approach, we call for the use of mixed methods in documenting the factors and processes that contribute to GBV and the effectiveness of interventions. As social norms approaches are increasingly prioritised over addressing the non-normative contributors to GBV (such as access to and control over productive resources), awareness of the limitations of social norms approaches is vital.

中文翻译：

---

基于性别的暴力是一种社会规范吗？重新思考大众发展干预中的权力

改变社会规范已成为预防基于性别的暴力 (GBV) 的全球努力的首选方法。在本文中，我们追溯了 GBV 相关政策和实践中社会规范的兴起，以及它们从存在于世界上的社会过程到存在于个人头脑中的信念的转变。支持社会规范方法的分析框架一直在进行批判性修订，但在其权力概念化和政治经济边缘化方面仍然存在重大问题。这些问题在使用无法证明因果关系的个体化社会规范措施以及将社会规范与文化混为一谈时尤为明显。认识到衡量的压力可能是降低社会规范方法复杂性的一个关键因素，我们呼吁使用混合方法记录导致 GBV 的因素和过程以及干预措施的有效性。随着社会规范方法越来越优先于解决 GBV 的非规范因素（例如获取和控制生产资源），意识到社会规范方法的局限性至关重要。