ABSTRACT

Animation is a prime way to promote tourism destination marketing, but how animated content affects the image of tourism destinations has not been fully discussed. Based on the grounded theory, this paper analyses the reviews of animated film “Your Name.”. We found that: the sensory impressions of animation include structural impressions, environmental impressions, plot impression. Structural impressions are related to characters, soundtrack, visual style, environmental impressions contain natural scenery and cultural atmosphere, plot impression deepens tourists’ emotional attachment to the destination. Structural impressions form the foundation of sensory impressions, environmental impressions constitute its main body, plot impression is its key.

摘要

动画是促进旅游目的地营销的主要方式，但动画内容如何影响旅游目的地形象尚未得到充分讨论。本文基于扎根理论，对动画电影《你的名字》的影评进行了分析。我们发现：动画的感官印象包括结构印象、环境印象、情节印象。结构印象与人物、配乐、视觉风格有关，环境印象包含自然风光和人文气息，情节印象加深游客对目的地的情感依恋。结构印象是感官印象的基础，环境印象是主体，情节印象是关键。