Purpose

This paper aims to investigate the underlying mechanisms that come into play in the relationship between technology orientation (TO) and performance in technology firms. In doing so, this paper explores how different levels of TO affect firm innovativeness, how different levels of firm innovativeness affect performance and the moderating role of risk-taking propensity in the relationship between innovativeness and performance.

Design/methodology/approach

Data were collected from 112 information technology firms. Control variables include firm size and age and industry effects. The model was tested using PLS-based SEM.

Findings

Results show that in technology firms, innovativeness plays a mediating role in the relationship between TO and firm performance, the relationship between TO and firm innovativeness is curvilinear, the relationship between innovativeness and performance is curvilinear and risk-taking propensity moderates the curvilinear relationship between innovativeness and performance.

Originality/value

The shape of the relationships in the mediating paths between TO, innovativeness and performance, is curvilinear (inverted U-shaped). Managers in technology firms focused on bolstering the TO and/or innovativeness should be cognizant of the fact that beyond a certain level, they might actually be doing more harm than good. Additionally, managers seeking to reinforce the relationship between innovativeness and performance need to be sensitive to the role that risk-taking propensity plays in this relationship.

中文翻译：

---

科技公司会不会对好东西有太多的渴望？技术导向对绩效的双刃剑效应

目的

本文旨在研究在技术导向 (TO) 与技术公司绩效之间的关系中发挥作用的潜在机制。为此，本文探讨了不同层次的 TO 如何影响企业创新、不同层次的企业创新如何影响绩效以及冒险倾向在创新与绩效之间的关系中的调节作用。

设计/方法/方法

数据来自 112 家信息技术公司。控制变量包括企业规模、年龄和行业效应。该模型使用基于 PLS 的 SEM 进行测试。

发现

结果表明，在技术型企业中，创新性在TO与企业绩效的关系中起中介作用，TO与企业创新性呈曲线关系，创新性与绩效呈曲线关系，风险承担倾向调节创新性之间的曲线关系和性能。

原创性/价值

TO、创新性和绩效之间的中介路径中的关系形状是曲线的（倒 U 形）。专注于加强 TO 和/或创新性的科技公司的经理应该认识到，超过一定程度，他们实际上可能弊大于利。此外，寻求加强创新与绩效之间关系的管理者需要对冒险倾向在这种关系中所起的作用保持敏感。