Sharing information about disasters and victims on social media can help raise situational awareness, enhance issue-related knowledge, promote prosocial behaviors and rebuild a sense of community during the recovery stage. In the current study, we investigate two specific ways of framing victim information, how they influence the likelihood of sharing such information on social media, and the underlying cognitive and emotional mechanisms. Participants (N = 631) were randomly assigned to 1 of 12 experimental conditions as part of 2 (victim exemplification: present vs. absent) × 2 (provocative language: present vs. absent) × 3 (message stimuli) between-subjects factorial design. Main findings indicate that, although both sadness and message enjoyment were positively associated with information sharing intentions, messages that induced more enjoyment and less sadness were more likely to be shared. In addition, messages that violated less expectation were also more likely to be shared. Overall, this study suggests that those wanting to create a victim message that can be shared more widely should produce a message that elicits more sadness, uses less provocative language and is more enjoyable.

在社交媒体上分享有关灾难和受害者的信息有助于提高态势感知、增强与问题相关的知识、促进亲社会行为并在恢复阶段重建社区意识。在当前的研究中，我们调查了构建受害者信息的两种特定方式，它们如何影响在社交媒体上分享此类信息的可能性，以及潜在的认知和情感机制。参与者 ( N = 631) 被随机分配到 12 个实验条件中的 1 个，作为 2（受害者例证：存在与不存在）×2（挑衅性语言：存在与不存在）×3（消息刺激）之间的主题因子设计的一部分。主要研究结果表明，虽然悲伤和信息享受都与信息共享意图呈正相关，但更可能导致更多享受和更少悲伤的信息被共享。此外，违反预期的消息也更有可能被分享。总的来说，这项研究表明，那些想要创造一个可以更广泛分享的受害者信息的人应该产生一个能引起更多悲伤、使用较少挑衅性语言并且更令人愉快的信息。