ABSTRACT

As COVID-19 cases surge around the world, public health authorities are looking for effective strategies to influence individuals to follow COVID-19 prevention guidelines. However, limited empirical research was conducted to identify the factors behind individuals’ compliance with COVID-19 prevention guidelines. This research proposed an integrated model based on the theory of planned behavior and norm activation theory to explain compliance towards COVID-19 prevention guidelines. Data from a survey of 652 individuals were used to test the proposed integrated model. Results showed that three factors: personal norms, attitude towards compliance- behavior, and perceived behavior control, directly influence compliance with COVID-19 prevention guidelines. Awareness of the risk of the COVID-19 pandemic and feelings of responsibility in the COVID-19 fight drives social and moral obligations, respectively, and also influences compliance behavior. The findings of this study not only contribute to theory development in health compliance behavior but also provide practical guidance to health authorities and policymakers on how to enhance compliance behavior with COVID-19 prevention measures.

摘要

随着 COVID-19 病例在世界范围内激增，公共卫生当局正在寻找有效的策略来影响个人遵循 COVID-19 预防指南。但是，进行了有限的实证研究以确定个人遵守 COVID-19 预防指南的背后因素。本研究提出了一个基于计划行为理论和规范激活理论的综合模型来解释对 COVID-19 预防指南的遵守情况。来自 652 个人的调查数据被用来测试所提出的综合模型。结果表明，三个因素：个人规范、对合规行为的态度和感知行为控制，直接影响对 COVID-19 预防指南的遵守情况。对 COVID-19 大流行风险的认识和 COVID-19 斗争中的责任感分别推动了社会和道德义务，并影响合规行为。这项研究的结果不仅有助于健康合规行为的理论发展，而且还为卫生当局和政策制定者提供了关于如何加强 COVID-19 预防措施的合规行为的实践指导。