Purpose

This paper aims to examine whether corporate social responsibility (CSR) is related to management sales forecast accuracy.

Design/methodology/approach

Use KLD measures of corporate responsibility combined with forecast accuracy regression model, including controls for management skills and expertise.

Findings

Socially responsible firms commit forecast errors of lower magnitude and sales forecast accuracy is positively related to the level of CSR.

Research limitations/implications

A strong motive for research on the field of CSR topic under the scope of reporting quality. Future research could focus on alternative measures of CSR; such as announcements included into the financial statements or separately disclosed expenses. Examine the magnitude of confirmed relation, among different economies worldwide.

Practical implications

CSR effect on manager sales forecasting activity, highlight the impact of brand awareness and customer loyalty, as created by implementing CSR strategies, on firm growth and sales expansion.

Social implications

The research enhances the era towards more socially responsible firms, presenting evidence of such an adoption on corporate fundamentals.

Originality/value

To the knowledge there is no prior research examining the implications of CSR on sales forecast accuracy.

中文翻译：

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具有社会责任感的经理是否更准确地预测销售？

目的

本文旨在检验企业社会责任 (CSR) 是否与管理层销售预测的准确性有关。

设计/方法/方法

使用 KLD 衡量企业责任的方法与预测准确性回归模型相结合，包括对管理技能和专业知识的控制。

发现

具有社会责任感的公司的预测误差较小，销售预测的准确性与企业社会责任的水平正相关。

研究限制/影响

在报告质量范围内对CSR主题领域进行研究的强烈动机。未来的研究可以集中在企业社会责任的替代措施上；例如纳入财务报表的公告或单独披露的费用。检查全球不同经济体之间已确认关系的大小。

实际影响

企业社会责任对经理销售预测活动的影响，突出了通过实施企业社会责任战略创造的品牌知名度和客户忠诚度对公司增长和销售扩张的影响。

社会影响

该研究促进了向更具社会责任感的公司迈进的时代，提供了这种对企业基本面采用的证据。

原创性/价值

据了解，之前没有研究检查企业社会责任对销售预测准确性的影响。