Interactions between pharmaceutical companies and health care providers have long been an area of interest from ethical as well as scientific grounds. The information provided by those companies must be scientifically accurate and fair. The current study aimed to investigate the exposure, attitude, and training background of medical doctors and pharmacy professionals regarding drug promotional activities, and assess their acceptance of promotional gifts provided by pharmaceutical sales representatives. A cross-sectional study was conducted on medical doctors and pharmacy professionals working at Bahir Dar and Gondar cities, Amhara regional state, Ethiopia. Data were collected using a self-administered structured questionnaire and Statistical Package for Social Science (SPSS) version 26 was used for analysis. A Chi-square test was computed to investigate the presence of an association between the dependent and independent variables. A p-value of less than 0.05 was considered to declare significance at a 95% Confidence Interval (CI). A total of 105 health professionals, 81 pharmacy professionals, and 24 medical doctors have participated in the study. Above two-thirds of the respondents (69.5%) agreed that most talks sponsored by drug companies were helpful and educational. On the other hand, 39% of the respondents agreed and 47.6% disagreed that receiving gifts from pharmaceutical representatives will increase the chance that they will eventually sell or recommend the drug company’s products. The majority of the study participants (81%) preferred drug samples and stationery as appropriate gifts by pharmaceutical sales representatives. Significant gaps were found regarding the training of health professionals about the ethics of drug marketing and how to deal with pharmaceutical representatives. Policies aiming at restricting health care provider’s contacts with pharmaceutical companies during residency training along with incorporating gift restriction policies could bring significant improvements.

制药公司和医疗保健提供者之间的互动长期以来一直是道德和科学领域关注的领域。这些公司提供的信息必须科学、准确、公平。本研究旨在调查医生和药学专业人员对药品促销活动的接触情况、态度和培训背景，并评估他们对药品销售代表提供的促销礼品的接受程度。对埃塞俄比亚阿姆哈拉州巴赫达尔市和贡德尔市工作的医生和药房专业人员进行了一项横断面研究。使用自填式结构化问卷收集数据，并使用社会科学统计软件包 (SPSS) 26 版进行分析。计算卡方检验以调查因变量和自变量之间是否存在关联。小于 0.05 的 p 值被认为声明了 95% 置信区间 (CI) 的显着性。共有 105 名卫生专业人员、81 名药学专业人员和 24 名医生参与了这项研究。超过三分之二的受访者 (69.5%) 认为制药公司主办的大多数讲座都是有帮助和教育意义的。另一方面，39%的受访者同意，47.6%的受访者不同意，接受医药代表的礼物会增加他们最终销售或推荐制药公司产品的机会。大多数研究参与者 (81%) 更喜欢药物样品和文具作为药品销售代表的适当礼物。在对卫生专业人员进行药品营销道德以及如何与药品代表打交道的培训方面发现存在重大差距。旨在限制医疗保健提供者在住院医师培训期间与制药公司接触的政策以及纳入礼品限制政策可能会带来重大改善。