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Making Sweet Music Together: The Affordances of Networked Media for Building Performance Capital by YouTube Musicians
Social Media + Society ( IF 4.636 ) Pub Date : 2021-06-29 , DOI: 10.1177/20563051211025511
Anatoliy Gruzd 1 , Jaigris Hodson 2
Affiliation  

Following Miller, who looked at offline performance capital for musicians and discovered important gender and genre impacts, we examined the role of gender and genre in the development of performance capital for YouTube top cover song artists. This case study suggests that online performance capital on YouTube is slightly different than offline performance capital, and benefits from the affordances of networked media, and specifically YouTube. While there is some gender-based homophily in channel linking behaviors, there are also connections between weakly tied individuals with respect to video category, meaning that musicians are linking to others outside of the music community and vice versa. While music video channels tend to link to other music video channels, and non-music channels tend to link to other non-music channels, the most popular videos tend to post from multiple categories including both music and non-music. Findings suggest that being a long-time poster and having a rich and diverse network are likely elements of building performance capital for YouTube musicians.



中文翻译:

一起制作甜蜜的音乐:YouTube 音乐家对网络媒体建立表现资本的支持

继米勒研究音乐家的线下表演资本并发现重要的性别和流派影响之后,我们研究了性别和流派在 YouTube 顶级翻唱歌手表演资本发展中的作用。本案例研究表明,YouTube 上的在线绩效资本与线下绩效资本略有不同,并且受益于网络媒体,尤其是 YouTube 的提供能力。虽然在频道链接行为中存在一些基于性别的同质性,但在视频类别方面弱关联的个人之间也存在联系,这意味着音乐家正在与音乐社区之外的其他人建立联系,反之亦然。虽然音乐视频频道倾向于链接到其他音乐视频频道,而非音乐频道倾向于链接到其他非音乐频道,最受欢迎的视频往往来自多个类别,包括音乐和非音乐。调查结果表明,成为一名长期发帖人和拥有丰富多样的网络可能是为 YouTube 音乐家建立表演资本的要素。

更新日期:2021-06-29
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