Purpose

The purpose of this study is to understand the effect of governance structure alignment, property rights protection, and reputation in generating efficiency in dairy agro-industrial system in Paraná, Brazil, and Midi-Pyrénées, France.

Design/methodology/approach

Descriptive qualitative research, comprising semi-structured interviews with producers, processors and key agents of the dairy agrindustrial system in Brazil and France, in 2016/2017.

Findings

As a result, it was identified that measurement generates information about transacted dimensions and when it is shared can generate affect reputation in transactions that leads to system improvement. It was also observed that, in the dairy agro-industrial system, reputation acquired does not reduce all the measurement costs, as the product requires measurement in each all collection, regardless of the reputation created.

Research limitations/implications

As a limitation of the study, there is a difference in the moments when the interviews were done. In 2016, in France, the context was low prices, while in 2017, in Brazil, there was a rise in prices. This difference could have influenced some responses to the interviews, mainly about efficiency by producers.

Practical implications

Reputation, protecion of property rights by measurement and information sharing allows reduction costs (transaction, measurement and negotiation costs). This efficiency implies improvement to the system, in cases of milk producers and processors.

Social implications

Improvements in the dairy system can have repercussions on several other improvements such as better distribution of income among agents in the chain; better-paid producers, which implies the improving quality of lives of these people; better products offered to consumers.

Originality/value

From a complementary perspective of transaction cost economics and measurement cost economics, reputation and protection of property rights are discussed with a focus on efficiency. Empirically, the paper contains heterogeneous data collected from two countries: Brasil and France.

中文翻译：

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乳业农工业体系中的产权和声誉

目的

本研究的目的是了解治理结构调整、产权保护和声誉在巴西巴拉那和法国南比利牛斯的乳业农业工业系统中产生效率的影响。

设计/方法/方法

描述性定性研究，包括在 2016/2017 年对巴西和法国乳制品农业工业系统的生产者、加工者和主要代理人进行的半结构化访谈。

发现

结果发现，测量会生成有关交易维度的信息，并且在共享信息时会影响交易中的声誉，从而导致系统改进。还观察到，在乳制品农业工业系统中，获得的声誉并不会降低所有测量成本，因为产品需要在每个集合中进行测量，而不管创建的声誉如何。

研究限制/影响

作为研究的局限性，完成访谈的时间有所不同。2016 年，在法国，价格处于低位，而在 2017 年，在巴西，价格出现上涨。这种差异可能影响了对访谈的一些回应，主要是关于生产者的效率。

实际影响

声誉、通过衡量和信息共享保护产权可以降低成本（交易、衡量和谈判成本）。对于牛奶生产商和加工商而言，这种效率意味着系统的改进。

社会影响

乳制品系统的改进可能会对其他一些改进产生影响，例如在链中的代理商之间更好地分配收入；收入更高的生产者，这意味着提高这些人的生活质量；为消费者提供更好的产品。

原创性/价值

从交易成本经济学和计量成本经济学互补的角度，以效率为中心讨论了声誉和产权保护。根据经验，该论文包含从两个国家收集的异类数据：巴西和法国。