Heritage tourism has attracted attention academically and in the industry. We study how preference for heritage tourism is motivated by individuals' need to belong, which varies as a result of differential impacts of the COVID-19 pandemic. In two studies, we measure this natural manipulation of need to belong and study its impact in a quasi-experimental manner. We find that need to belong affects preference for heritage tourism through its effect on nostalgic feeling. Individuals with higher need to belong have higher state nostalgia and prefer heritage tourism that may help satisfy their nostalgic yearning. In addition, we identify the moderating role of trait nostalgia proneness. Individuals who are more nostalgia-prone are more susceptible to this need-to-belong effect.

遗产旅游已引起学术界和业界的关注。我们研究了个人对归属​​感的需求如何激发对遗产旅游的偏好，这种需求因 COVID-19 大流行的不同影响而有所不同。在两项研究中，我们测量了这种对归属感的自然操纵，并以准实验的方式研究其影响。我们发现归属需要通过其对怀旧感的影响来影响对遗产旅游的偏好。归属需要较高的个人具有较高的国家怀旧情绪，并且更喜欢可能有助于满足其怀旧渴望的遗产旅游。此外，我们确定了特质怀旧倾向的调节作用。更容易怀旧的人更容易受到这种需要归属感的影响。