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Risk information and markdowns-induced incentives to participate in hotel room resale schemes
Journal of Revenue and Pricing Management Pub Date : 2021-06-28 , DOI: 10.1057/s41272-021-00352-9
Ling Ling , Timothy Webb , Zvi Schwartz

Enforcement is a key revenue management price discrimination tool. This study is first to address a hotel industry concern that enforcement is increasingly failing, as 3rd party agents resell unqualified prices to deal-oriented customers. We outline a decision model that involves the discount level (cost saving for the consumer) and information regarding a possible service denial by the hotel (risk to the consumer). Most importantly, this study is first to suggest, and empirically test, the notion that the level of discount might diminish the ability of information regarding service denial to reduce the undesirable behavior.



中文翻译:

参与酒店房间转售计划的风险信息和降价诱因

执法是一项关键的收入管理价格歧视工具。这项研究首先解决了酒店业的担忧,即执法越来越失败,因为 3rd 方代理向以交易为导向的客户转售不合格的价格。我们概述了一个决策模型,该模型涉及折扣水平(为消费者节省成本)和有关酒店可能拒绝服务的信息(对消费者的风险)。最重要的是,这项研究首先提出并实证检验了这样一种观点,即折扣水平可能会降低有关拒绝服务的信息的能力,以减少不良行为。

更新日期:2021-06-28
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