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Time to Say ‘Good Buy’ to the Passive Consumer? A Conceptual Review of the Consumer in the Bioeconomy
Journal of Agricultural and Environmental Ethics ( IF 1.8 ) Pub Date : 2021-06-28 , DOI: 10.1007/s10806-021-09861-4
Ulrich Wilke , Michael P. Schlaile , Sophie Urmetzer , Matthias Mueller , Kristina Bogner , Andreas Pyka

Successful transitions to a sustainable bioeconomy require novel technologies, processes, and practices as well as a general agreement about the overarching normative direction of innovation. Both requirements necessarily involve collective action by those individuals who purchase, use, and co-produce novelties: the consumers. Based on theoretical considerations borrowed from evolutionary innovation economics and consumer social responsibility, we explore to what extent consumers’ scope of action is addressed in the scientific bioeconomy literature. We do so by systematically reviewing bioeconomy-related publications according to (i) the extent to which consumers are regarded as passive vs. active, and (ii) different domains of consumer responsibility (depending on their power to influence economic processes). We find all aspects of active consumption considered to varying degrees but observe little interconnection between domains. In sum, our paper contributes to the bioeconomy literature by developing a novel coding scheme that allows us to pinpoint different aspects of consumer activity, which have been considered in a rather isolated and undifferentiated manner. Combined with our theoretical considerations, the results of our review reveal a central research gap which should be taken up in future empirical and conceptual bioeconomy research. The system-spanning nature of a sustainable bioeconomy demands an equally holistic exploration of the consumers’ prospective and shared responsibility for contributing to its coming of age, ranging from the procurement of information on bio-based products and services to their disposal.



中文翻译:

是时候向被动消费者说“好买”了吗?生物经济中消费者的概念回顾

成功过渡到可持续生物经济需要新技术、流程和实践,以及关于创新的总体规范方向的普遍共识。这两个要求都必然涉及购买、使用和共同生产新奇产品的个人的集体行动:消费者。基于从进化创新经济学和消费者社会责任中借鉴的理论考虑,我们探讨了科学生物经济文献中在多大程度上解决了消费者的行动范围。为此,我们根据 (i) 消费者被视为被动与主动的程度,以及 (ii) 消费者责任的不同领域(取决于他们影响经济进程的能力)系统地审查与生物经济相关的出版物。我们发现在不同程度上考虑了积极消费的所有方面,但观察到域之间几乎没有互连。总而言之,我们的论文通过开发一种新颖的编码方案为生物经济文献做出了贡献,该方案使我们能够确定消费者活动的不同方面,这些方面已经以一种相当孤立和无差别的方式进行了考虑。结合我们的理论考虑,我们的审查结果揭示了一个核心研究空白,应在未来的实证和概念生物经济研究中加以解决。可持续生物经济的跨系统性质要求对消费者为促进其成熟而承担的预期和共同责任进行同样全面的探索,范围从生物基产品和服务的信息采购到处置。

更新日期:2021-06-28
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