Purpose

The health effects of alcoholic beverages and the differentiation between moderate consumption and alcohol abuse are discussed controversially in medicine, sociology and politics. Therefore, this paper aims to analyse how consumers assess the relation among health, wine consumption and alcohol abuse.

Design/methodology/approach

A representative survey in Germany and in Hungary was conducted with 2,000 and 1,500 respondents, respectively. The survey included questions regarding the assessment and definition of alcohol abuse and moderate wine consumption.

Findings

The results show that in Hungary, moderate wine consumption is defined similarly as in Germany; on the contrary, in the case of alcohol abuse, there are significant differences. Regardless of cultural background, the respondents agreed that excessive wine consumption harms health and certain consumer groups (pregnant women or people under 16 years old) should avoid drinking wine.

Practical implications

These findings can contribute to a long-term goal-oriented wine in moderation strategy for consumers and support policy advice on moderate and excessive wine consumption.

Originality/value

The results help to understand how consumers perceive moderate and excessive wine consumption in everyday life, and how they judge wine as an alcoholic beverage. To the best of authors’ knowledge, there has not been similar study published on the perceptions of wine consumers in this regard, neither in Germany nor in Hungary.

中文翻译：

---

从德国和匈牙利消费者的角度评估适度饮酒和酗酒

目的

酒精饮料对健康的影响以及适度饮酒和酗酒之间的区别在医学、社会学和政治学中都有争议。因此，本文旨在分析消费者如何评估健康、葡萄酒消费和酗酒之间的关系。

设计/方法/方法

在德国和匈牙利分别对 2,000 和 1,500 名受访者进行了代表性调查。该调查包括有关酗酒和适度饮酒的评估和定义的问题。

发现

结果表明，在匈牙利，适度饮酒的定义与德国相似；相反，在酗酒的情况下，则存在显着差异。不论文化背景如何，受访者一致认为过度饮酒有害健康，某些消费群体（孕妇或 16 岁以下人群）应避免饮酒。

实际影响

这些发现有助于为消费者制定以长期目标为导向的葡萄酒适度策略，并支持有关适度和过度葡萄酒消费的政策建议。

原创性/价值

结果有助于了解消费者如何看待日常生活中适度和过量的葡萄酒消费，以及他们如何判断葡萄酒是一种酒精饮料。据作者所知，德国和匈牙利都没有发表过关于葡萄酒消费者在这方面的看法的类似研究。